Double Wear Stay-in-Place Foundation has been a staple in makeup bags for decades—but much has changed since this bestseller first launched in 1997. Today, we’ve reimagined the global icon, doubling down on everything users loved about the original.
To understand how the updated formula truly performs, we turned to the people who know Double Wear best: the loyal users who wear it every day and have trusted it through heat waves, long days and every moment in between.
Discover what Double Wear fans are saying about the full-of-life, dimensional matte foundation.
Made For More
Inspired by you, this next generation of Double Wear is not only made to be more buildable, more longwearing, more your shade and more skin-balancing. It’s made for your real life and all that comes with it.
What does that mean for you? A formula that moves and breathes with your skin, giving you the freedom to build your coverage your way. Think custom wear and a weightless feel.
What Fans are Saying:
“I was a little nervous they wouldn’t still have my exact shade. This new shade with Double Wear fits me so much better.”
“It matches just as perfectly and the finish is even better.”
“It’s the matte that lets your skin shine through.”
“I’m still getting everything I love.”
Your Shade But Better
Created with 15+ years of skintone research, expert craftsmanship and enhanced pigment technology, we kept the color match of the original shades and made them even more true to your skin. Our Polymer Mesh Matrix Technology locks in your shade for 36 hours of color-true, wear.
What Fans are Saying:
“It’s still my exact match.”
“I was super pleased that Double Wear looks even better than it did before—and it still matches my shade.”
“I feel like this new shade fits me much better and looks more natural on my skin.”
Better Than Ever Skincare Benefits
This next-level formula is powered by advanced technology that keeps your look locked in. Formulated with skincare ingredients like our Double Balancing Complex featuring AlgaNiacin™, it gives your skin what it needs: the perfect balance of oil control and hydration.
It deliver 36 hours of oil control while helping maintain moisture for up to 72 hours. The result? A foundation that balances skin not just in the moment, but over time. It helps maintain moisture levels and reduce oil production.
What Fans are Saying:
“It’s so lightweight. It blends so smoothly and doesn’t make my skin look oily at all.”
“I have some scarring and redness on my cheeks and my chin, but the new Double Wear formula covers it flawlessly without being cakey.”
“I have hyperpigmentation. Double Wear is able to cover that.”
What Double Wear Means to You
We asked Double Wear fans how they feel when wearing the new formula.
What Fans Are Saying:
“When I leave the house in my Double Wear Foundation, I feel so confident.”
“It feels flawless.”
“I’m presenting myself to the world the way I want to be seen.”
Want more? Shop Double Wear Stay-in-Place Foundation and use our Foundation Finder to discover your perfect shade match.